Kevin Foong never did get to go to school for film nor photography. At college, he read economics. After careers as a soldier and venture capitalist, he sort of fell into photography and filmmaking after producing the pioneering transmedia web series "Deleted: The Game". The opening season of the web series was nominated for two Webby Awards in 2008, winning one. Due to the 2009 financial crisis, Kevin ended up directing and filming the second season of the web series himself which was graciously nominated for another two Webby Awards in 2009.
In 2010, Kevin completed "Karma: A Very Twisted Love Story", a narrative short film, which won the Outstanding Achievement in Filmmaking Award at Willifest 2010. The film was model-turned-actor Rila Fukushima's acting debut and went on to be nominated and competed in the Best Narrative Short Film categories in multiple European film festivals including the Raindance Film Festival 2010 and Milan International Film Festival 2010.
Kevin has since developed a practice as a digital still and motion picture artist, working and collaborating internationally as a fashion/celebrity photographer and commercial director/cinematographer, alongside which he continues to pursue his fine art, narrative and experimental films. In his practice, he often shoots with a documentarian's eye, using observation and the descriptive power of pictures and the motive force of sound and music to orchestrate visual fugues and juxtapositions. His pictures tend to acquire their meaning not only from the way in which they fit in narrative structures but also from the organic and exploratory way in which they are conceived, at once subverting the images' original purposes and renewing its significance.
His clients include Salvatore Ferragamo, Tiffany & Co, Juicy Couture, Gucci, Warnaco CK Jeans, Goldman Sachs, National Art Gallery of Singapore, Museum of Jewish History Russia, Showtime Network, and AOL while his fashion editorial and celebrity images have been featured by Vogue, Panorama, Surface, Flaunt, etc.
Constantly experimenting, Kevin is currently consumed by textures and distress in his pictures, using diopters, crystals, gels and jelly in front of the glass and behind the lens to create flares and other worldly distortions that lend a curious yet organic quality to his pictures. He is currently developing his first feature film "Duty Honour Country" based on the 1991 hijack of Singapore Airlines flight 117 and its successful rescue by the Singapore Special Forces.